Below is a list of some of our most Frequently Asked Questions regarding PPC.  If you have a question that is not listed here or would like more information, send us an This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

• What is PPC Advertising?

Pay per Click Advertising or Sponsored Search Placement is a method to get your product or service advertised to the consumers that are searching FOR YOU.  Simply put, PPC allows businesses to compete for the most visible spots on Search Engine results via an auction format.  Here is a simple example,

Consumer Chris sits down in front of his computer, opens his favorite Search Engine and enters a particular keyword of the product or service he is looking for. These keywords will trigger sponsored ads to appear at the top or right of the Search Engine Results. The advertiser pays for each time their ad is clicked, not for each impression.

Instead of pushing advertising with pop-ups, banners or spam, PPC advertising matches your business with interested potential customers.   PPC is the most targeted advertising in history, as your ad only shows to the potential customers that have shown a specific interest in your service or product. JoogleWeb can put you on the front page of Search Engine results for the users that are searching for your business.

• Why PPC advertising is a must for every business, small or large, local or web based.

Its no secret the Internet has become the primary source of consumer information and shopping. Consumers are turning to the internet first when looking for a product or service. Its also no secret that front page organic (natural) search engine position is very difficult and very expensive to achieve, especially for small and local businesses.

PPC allows you to get your ad in front of consumers who searched for the product or service that you offer! Instead of trying to attract attention to random consumers with newspaper ads, billboards & banner ads, PPC allows you to get matched up with the consumers already looking for your business.  PPC advertising is also highly customizable. You, being the advertiser, set the max price (auction style) you are willing to pay per click, daily/monthly budget, where you want your ads to run geographically, and what hours you want your ads to run.

• I run a local business, how will advertising on the World Wide Web help me?

JoogleWeb can customize your PPC advertising so only consumers in the areas you designate will see your ad. Additionally, Google's wide range of ad options such as: Google Map Ads, Mobile (Cell) Ads and Local Business Listings puts your local business in front of consumers in your area searching for your product or service.

• Is JoogleWeb right for me?

JoogleWeb is based in Richmond, Virginia and has built its business with the local community. However, JoogleWeb's PPC service works for any company in the US or English speaking countries. We pride ourselves on giving friendly, professional and personal service. JoogleWeb's pricing is very competitive and JoogleWeb has the experience and knowledge to make your advertising dollar work hard for you.

• Who are the big players in the PPC and Search Engine realm?

Google, Yahoo, & MSN. Google is the largest, by far. Recently Google claimed over half of all searches performed on the internet, Yahoo in second with roughly 25% and MSN with 10%.  To put it in perspective, Google gets more searches than all of its competing Search Engines combined.  Google's market share plus Google's intricate and customizable PPC system teams up for the most effective platform for PPC advertising. Google PPC shows ads on Google, AOL, Lycos and Ask Jeeves where as Yahoo PPC shows on Yahoo!, MSN, AltaVista and Excite. JoogleWeb works with both Google and Yahoo, but experience has shown that Google is the best place to start your PPC campaigns.

• How does JoogleWeb manage my campaigns?

Both Google and Yahoo allow PPC campaigns to be managed by PPC professionals. What this means to you as the 'client' is that you set up your account and payment information directly to the Search Engine company. You then would designate JoogleWeb as a manager of your campaigns. At that point we can start work in your campaigns. JoogleWeb can assist with the entire set up process.

• How soon will my ads start showing?

PPC ads on Google can start showing as fast as a few hours from setup. Normally it takes 2-3 days for Google based ads to start running full steam. Google uses a system that approves your ads and keywords on the spot. On the other hand, Yahoo takes several days to approve ads and keywords, which extends the time for your ad to start showing to multiple days.

• When and how can I make changes to my PPC campaigns?

Simply, anytime during your active membership with JoogleWeb. From budget changes to new product/service ads to pausing campaigns, JoogleWeb can make changes to your PPC campaigns on the fly. We pride ourselves on customer service and that includes being responsive to our clients and their ever changing needs.